about the owner "As a curious child, I took things apart to see how they worked. As a imaginative teenager, I thought up ways they could be improved. Today, as head of a design studio, I build ideas from the ground up. Simply put, i've been training for this my whole life." Mike Dodge Owner | Designer | Photographer | Programmer 1999 – present Philosophies sweat the small stuff The pyramids are just a bunch of rocks in exactly the right arrangement; a website is no different. Project to project, these pieces come together differently, but in the end, everything should feel like it's exactly where it’s supposed to be. stay above the bar The internet is one big popularity contest. Find the client's nitch and audience, dissect the competition for strengths and weaknesses, and establish the bar. Or in the words of Albert Einstein, “You have to learn the rules of the game. And then you have to play better than anyone else.” forget the words A great website looks good from across the room. Layout, color, orientation, tone and the right imagery can say more than even the best copy. great ideas don't always start that way Don't be afraid to develop an idea and don't be afraid to start over. Hardly anyone ever gets it perfect the first time. I look to Thomas Edison who states, "I have not failed. I've just found 10,000 ways that didn't work." And with 1,093 patents, he must have been doing something right. do the most with the least I don't think I've ever heard anyone say, "Man, that site was so complicated and confusing! It was AWESOME!" In a world of short attention spans and endless options, keeping things simple makes all the difference. re-invention In my office, every new website begins the same way: a white screen, a pad of notes and a shot or two of espresso. From then on there are no rules, no conventions and no limits. Doogin Design Flash web design, photography, actionscript 3 programming 5208 1st Ave NE Seattle WA, 98105 206-498-2797 Info@doogin.com